Dubai-based company Tristar on Monday signed a $250,000 partnership agreement with the South Sudan Football Association (SSFA) to fund the hiring of a foreign coach, support staff, and training kits for the national football team.
At a press conference in Juba, Ravneesh Aujila, Country Manager of Tristar, explained that the one-year support package will cover the costs of hiring a foreign coach, additional support staff, and providing training equipment.
“Today is a historic day for both Tristar and the South Sudan Football Association,” Aujila said. “Tristar has reaffirmed its commitment to supporting South Sudan football for the sixth consecutive year. Our CEO, Mr. Eugene, has pledged $250,000 to fund the hiring of a foreign coach, support staff, and training kits.”
Aujila added, “We recognize how crucial this funding is for the development of football in South Sudan. This is why Mr. Eugene has continued to support the sport here for the past five to six years. He believes that sports are essential for uniting the people. They help keep youth away from violence, drugs, and crime, and winning in sports has the power to unite the nation, lift morale, and create a sense of euphoria across the country.”
Augustino Maduot Parek, President of the South Sudan Football Association, expressed his gratitude to Tristar for its ongoing support of the national football team.
“I want to extend our deep appreciation to Tristar for its unwavering support of our National Coaches Committee and the South Sudan Football Association,” Maduot said. “This partnership is invaluable to the growth and development of football in our country.”
He further emphasized the importance of Tristar’s financial backing, stating, “Without proper coaching and financial support, it’s impossible for football to thrive. The success of our national team would not be possible without Tristar’s support, as financial backing is crucial for the progress of the sport.”
Earlier, on November 10, 2023, Tristar had also donated $250,000 to the SSFA to cover the salaries of national team coaches, physical trainers, and the branding of team kits.