As we gathered to observe World Radio Day on February 13th, it was crucial to reflect on the enduring journey of this timeless medium and its ongoing significance in our modern society. This year’s theme, “Radio: A Century Informing, Entertaining, and Educating,” deeply resonates with the global community, acknowledging radio’s remarkable contributions throughout the years.

In South Sudan, a nation grappling with high levels of illiteracy, radio has proven itself as an indispensable tool for advocacy, information, and entertainment. In states such as Jonglei, Unity, and Upper Nile, where challenges like floods and insecurity are prevalent, radio plays a vital role in amplifying the voices of communities in need. Testimonies from individuals on Eye Radio, Radio Miraya, and Radio Tamazuj, among other stations, bear witness to the profound impact of radio in times of crisis, serving as a lifeline for education, health information, and advocacy for peace.

Despite the allure of social media and digital platforms, radio remains a trusted and accessible source of information for many in South Sudan. Its credibility and reliability, coupled with the ability to directly connect citizens with government officials and community leaders, make it an unparalleled medium for conveying vital information.

However, as we celebrate the achievements of radio, it is crucial to acknowledge the challenges it faces. Limited resources, unstable power supply, and media restrictions pose significant obstacles to fully realizing radio’s potential. These hindrances impede radio stations from fully serving their communities and providing comprehensive coverage of events.

Looking forward, it is imperative to address these challenges and support the expansion and sustainability of radio services. By investing in resources, empowering journalists, and ensuring a stable power supply, we can enhance radio’s capacity to inform, entertain, and educate.

On this World Radio Day, let us reaffirm our commitment to supporting and strengthening radio as a catalyst for positive change in South Sudan and beyond. Through investments in resources, the promotion of media freedom, and the expansion of access to radio services, we can empower communities, foster dialogue, and shape a brighter future for generations to come.

As we celebrate radio’s enduring legacy and impact, let us embrace its potential to inspire, inform, and unite us as we strive towards a more inclusive and empowered society.

Manas James Okony, is a freelance journalist and former presenter and editor at Radio Jonglei FM. He has worked for several local newspapers, including No. 1 Citizen Newspaper. Additionally, he is an IWMF (International Women’s Media Foundation) Fellow and can be reached via manasjamesokony@gmail.com.

The views expressed in ‘opinion’ articles published by Radio Tamazuj are solely those of the writer. The veracity of any claims made is the responsibility of the author, not Radio Tamazuj.